Monetize without hurting UX
User experience is the main asset of a ridesharing app. Any format that felt invasive or interrupted the trip flow was rejected up front.
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How a ridesharing app generated $38,500 USD in its first month with Admoai.
Industry
Ridesharing
Market
3 countries — LATAM
MAU
2.1M users
Integration
14 days
Tech resources
1 engineer
The context
A ridesharing app with presence in three Latin American countries came to Admoai with a zero ad operation. They had never monetized their inventory. They had 2.1M monthly active users averaging 4.2 sessions per day, but no infrastructure to convert that audience into ad revenue.
The starting point was clear: tons of inventory, no active campaigns, and a small tech team that couldn't spend months building their own ad server.
“We had millions of sessions a day and zero ad revenue. We knew there was a business there, but we didn't have the tools to activate it.”
— Head of Growth, ridesharing app
$38,500
Month 1 revenue
2.8%
Avg. CTR
$3.20
Journey Ads eCPM
74%
Video completion
14 days
Time to integrate
3.4x
CTR vs standard banner
SearchConfirmation & waitTripRating
The challenge
Integrate with limited resources
The engineering team was small and couldn't dedicate weeks to a complex integration. They needed an SDK that simplified the process without sacrificing capabilities.
Formats that work in mobility
Generic banners they had tried before had near-zero CTR. They needed formats designed for the trip context: pre-ride, in-ride, post-ride.
Segment with their own data
They had rich data about their users: frequency, destinations, payment method, zone. But no way to activate it commercially without an ad server that supported it.
The solution
01
Journey Ads as the main format
Instead of isolated impressions, the app launched Journey Ads: a sequential ad experience that follows the user across three stages. Pre-ride with the first brand contact while waiting for the car. In-ride with the main message during the trip. Post-ride with an offer or CTA at the moment of arrival.
02
Location and Destination Targeting
Each campaign launched with destination-based targeting. Campaigns aimed at users heading to the airport had the highest eCPM in the portfolio. Advertisers were willing to pay significantly more for that audience with such clear intent.
03
Custom Targeting with first-party data
The app activated its own segments: frequent users, VIP users, corporate users and users paying by credit card. These segments became the most sellable commercial products in the portfolio.
04
Video Ads on the wait screen
During the wait for the car, the user has available attention. VAST video was activated in that specific moment. A 74% completion rate validated that the context was correct.
05
House Advertiser as fallback
In spaces without active paid ads, the app itself showed ads for its loyalty program and own services. Inventory never went empty.
The results
At the close of the first full month of operation:
$38,500
Month 1 total revenue
2.8%
Average campaign CTR
$3.20
Journey Ads eCPM
$1.10
Standard banner eCPM
74%
Video completion rate
3.4x
Journey vs banner CTR
14 days
Time to integrate
1 eng.
Tech resources used